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On August 20, AUX officially announced a global partnership with Manchester City, one of the Premier League's leading clubs. This marks AUX's first major step onto the global sports stage through a dual focus on smart technology and a world-class sports property.
At the signing ceremony, Lemon Lv, CEO of AUX Home Appliance Group, and Peter Laundy, Senior Vice President-Partnerships at City Football Group, attended the ceremony and signed the agreement. Over the coming seasons, AUX will serve as both the "Official Global Partner of Manchester City Football Club" and the "Official Air-Conditioner Partner of Manchester City Football Club", supporting Manchester City throughout its Premier League campaigns.
A Partnership Built Across Continents
Among global sports properties, Manchester City stands as a benchmark for influence and success. One of the most successful professional football clubs of the past decade, Manchester City boasts global stars such as Erling Haaland, Phil Foden, and Rayan Cherki, with 1 billion fans worldwide and 230 million social media followers. The club made Premier League history as the first team to win a fourth consecutive title (2020-2024) and has secured a total of eight Premier League trophies. Relying on its precise possession-based style, data-driven performance analysis and continuous tactical evolution, Manchester City maintains strong competitiveness in the Premier League, reflecting the increasingly technology-driven nature of modern football.
Manchester City seeks global partners that share its spirit and ambition, while AUX also looks forward to joining hands with a top football club to expand its global reach. With 32 years of dedication in the air conditioning industry, AUX has grown into a global enterprise serving more than 160 countries and regions, with local sales companies established in 11 countries including Italy, Spain, the United States, Thailand, and Egypt, building an integrated local network spanning R&D, production, sales, and services, laying a solid foundation to compete in the global market. AUX ranked No.3 by Cumulative Sales Volume of Household Split Type Air Conditioners Globally for seven years (from 2018 to 2024), and was also the Global Smart Air Conditioner Sales Volume Leader for Two Consecutive Years (2024-2025). In China, All View Cloud (AVC) has certified AUX as "China's No.1 in AI Air Conditioner Sales."
The alliance of these two "game-changers" from different fields is far more than a commercial signing ceremony. It reflects deep resonance in ideas and spiritual alignment. Manchester City redefines modern football through scientific training, data-driven operations, and innovative tactics, while AUX is redefining the standards for air conditioning products through its "AI for Air" smart strategy and proprietary core technologies. The core of this partnership stems from the shared values of "a champion mindset of pursuing excellence" and "a commitment to defining quality through technology."
A New Global Story for China's Smart Manufacturing
Football is the world's most popular sport, with the strongest global connecting power. The partnership with Manchester City represents a major step forward in AUX's dual strategy of "globalization + artificial intelligence".
Ms. Lv stated: To build a lasting brand presence in local markets requires three priorities: developing region-specific products, shaping global brand value, and establishing long-term service systems.
To achieve this, AUX continues to pursue a localized R&D strategy tailored to individual markets.
In Saudi Arabia, where extreme heat and dusty conditions create unique challenges, AUX has launched 36K BTU wall-mounted ACs and 60K BTU floor-standing models equipped with 6th-generation inverter technology, precisely catering to the high-end demands of villas and large apartments.
In Europe, where the renovation of older buildings can be challenging and installation costs are high, AUX has innovatively improved its product to enable easier installation. Meanwhile, products featuring AI-driven temperature control algorithms deliver energy savings of up to 40% to 48%, meeting Europe's strict energy efficiency regulations and user demands under high electricity costs. This in-depth localization has driven rapid growth for AUX in the European market.
Beyond product localization, technological innovation remains a core strength of AUX's global expansion. As a representative of China's smart manufacturing capabilities, AUX is leveraging AI technology to shape the next generation of air conditioning while using smart technology to open up new opportunities for global competition. In March, AUX unveiled its "AI for Air" smart strategy for the first time, accelerating its transformation from an "air conditioner manufacturer" to a "whole-home air management service provider."
For the smart technology, i9 Air Butler Series has obtained L4 full-unit smart appliance certification and L5 intelligent voice control. Backed by its product strength, AUX is advancing the transformation from "Made in China" to "Smart Manufacturing, strengthening its technological position in the global air conditioning industrial.
Technology is only parts of AUX's global strategy. The company is also investing heavily in localized service capabilities. In the air conditioning industry, installation and after-sales service are critical to the customer experience and a key competitive advantage in overseas markets. AUX has established professional installation and after-sales teams in strategic markets including Europe and Southeast Asia, working closely with local channel partners and service standards. Starting in 2026, AUX offers a "Ten-Year Whole-Unit Warranty" for its split-type air conditioners in China(excluding engineering units and dedicated units), while also implementing long-term warranty policies in key overseas markets, ensuring a worry-free experience for users.
Leveraging Sports IP to Drive Global Growth
The signing ceremony in Hong Kong marks only the beginning of AUX's global journey. Going forward, AUX will leverage international platforms such as IFA in Germany to integrate Manchester City's IP into a wide range of touchpoints, including digital communications, retail stores and exhibitions, creating an integrated global sports marketing program. The strategic cooperation between AUX and Manchester City is set to offer a new model for Chinese home appliance brands expanding globally.
Ms. Lv commented at the signing ceremony: "This signing is far more than a cross-industry collaboration; it represents two excellence-driven brands advancing side by side. "
Looking ahead, AUX will keep making breakthroughs in independent core technologies, expand its global brand influence through its partnership with Manchester City, strengthen localized service standards and develop innovative win-win models with distributors. From its roots in Ningbo to its growing presence; from a follower in the Chinese market to a global leader in smart air conditioner sales; from the launch of the "AI for Air" strategy to its partnership with Manchester City on the center stage of global competitions – every step AUX takes brings the company closer to its ambition of becoming a global leader in smart air conditioning.
