Global - English
As Europe experiences one of its hottest summers on record, temperatures have repeatedly exceeded 40°C across France, Germany, Spain, Belgium and Poland, driving an unprecedented surge in demand for cooling appliances. Sales of air conditioners and portable cooling products have climbed sharply as households seek relief from prolonged extreme heat. Leveraging years of investment in the European market, AUX Air Conditioner has rapidly responded through its localized operations, product portfolio and service network, emerging as one of the Chinese brands helping households stay comfortable during the ongoing heatwave.
Throughout its expansion in Europe, AUX has remained committed to a user-centric approach, addressing three key challenges: Europe’s low-carbon policies, installation constraints in residential buildings, and large seasonal temperature variations. To meet these needs, the company has developed a portfolio of customized air conditioning solutions featuring exceptional energy efficiency, ultra-quiet operation, rapid cooling and heating, and easy installation.
With electricity prices remaining high across Europe and energy efficiency standards becoming increasingly demanding, AUX has positioned energy performance as one of its core competitive advantages. AI ECO Mode, proprietary AI temperature control algorithms and automatic restart after power interruptions optimize cooling performance while reducing energy consumption by up to 40%, helping products comply with European energy certification requirements while lowering household electricity costs.
Because outdoor units are commonly installed on balconies or close to windows in Europe, noise reduction is another key consideration. Ultra Silent Mode operates at noise levels as low as 35 dB for the outdoor unit and 18 dB for the indoor unit, providing a quieter indoor environment without compromising cooling performance.
In addition, to address the challenges posed by Europe’s large stock of older buildings—including complex installation conditions, high labor costs, and long installation lead times—AUX has developed practical solutions through product innovation.
On one hand, the company offers a comprehensive range of portable air conditioners across multiple cooling capacities, allowing users to enjoy instant cooling with no installation required. On the other hand, AUX has optimized the structure of its split air conditioners with a removable PCB board, plug-and-play modular indoor unit connections, and a service-friendly design that requires only the removal of the upper cover for installation or maintenance. These innovations reduce installation time by 20 minutes per unit, significantly lowering labor costs and installation complexity while addressing one of the European market’s most pressing challenges. In addition, the optimized inverter compressor control logic enhances heat exchange efficiency, enabling rapid cooling in summer and fast heating in winter to meet Europe’s wide seasonal temperature variations.
Designed specifically for the European market, the QX Series fully reflects AUX’s commitment to localized product development. Its outstanding low-noise performance minimizes disturbances when outdoor units are installed on balconies or near windows, while Wi-Fi connectivity comes as a standard feature at no additional cost. The units are equipped with golden fin heat exchangers, self-cleaning technology, and a three-layer filtration system to resist coastal salt corrosion and outdoor dust, helping reduce Europe’s typically high maintenance costs. Featuring a removable PCB, built-in spirit level, and support for a maximum vertical piping difference of up to 15 meters, the QX Series is well suited to the complex installation environments commonly found in older European homes. From everyday convenience and lower ownership costs to installation flexibility, AUX delivers a comprehensive solution tailored to the needs of European consumers.
Beyond product innovation, AUX has made after-sales service a strategic priority, addressing a common challenge faced by many home appliance brands expanding overseas—strong sales capabilities but insufficient after-sales support.
To deliver a better customer experience, AUX has established dedicated localized installation service teams in Italy and Spain, two of its key European markets. By reducing reliance on third-party contractors, the company has overcome common issues such as slow response times and inconsistent service quality, providing standardized and efficient support that strengthens its market expansion.
During the recent surge in demand driven by extreme summer temperatures, AUX’s local teams ensured rapid response throughout the entire process, from order placement to on-site installation. At the same time, the company quickly activated additional support measures by accelerating the training and deployment of new installation technicians. Regardless of experience level, all technicians follow the same standardized service procedures and installation protocols, enabling fast, professional installations while effectively addressing one of Europe’s most pressing challenges during peak cooling seasons—limited installation capacity.
Using Spain as a benchmark for service excellence, AUX has established a comprehensive, multi-channel after-sales support system covering the entire customer journey. The company offers an industry-leading 5-year warranty on the complete unit along with a 10-year compressor warranty, providing customers with long-term peace of mind. It has also launched the AUX Service App, enabling users to access repair requests, customer support, and self-diagnostic tools with ease. In addition, AUX has established regional spare parts warehouses to ensure complete units and key components can be dispatched within 24 hours, while dedicated multilingual customer service hotlines provide around-the-clock support.
The strong growth of AUX in Europe reflects the successful execution of its global expansion strategy. Driven by the dual engines of localized product innovation and localized service excellence, AUX has achieved outstanding results across the region. According to the latest data from ChinaIOL, from January to May 2026, sales of AUX split air conditioners and portable air conditioners across four Western European markets—Italy, the Netherlands, France, and Spain—increased 144% year over year. Among them, sales in Spain surged 390%, while Italy recorded 24% growth. Sales of AUX portable air conditioners in the European market also doubled year over year, with products selling out multiple times on JD Overseas’ JOYBUY platform, making them one of the most sought-after cooling solutions among European consumers.
After 32 years of continuous development and innovation, AUX Air Conditioner has entered the 2.0 phase of globalization, marked by coordinated growth across multiple international markets and the continued expansion of its global brand value.Today, its business spans more than 160 countries and regions, supported by a fully integrated global operating system covering product R&D, marketing, channel development, and after-sales service.
AUX has established seven manufacturing bases and three R&D centers worldwide, along with sales subsidiaries in Italy, Spain, France, Saudi Arabia, the UAE, Malaysia, Thailand, Vietnam, Indonesia, the United States, and Egypt. By continuously advancing the localization of R&D, marketing, and customer service, the company is strengthening its presence in key international markets. Supported by overseas manufacturing facilities and regional warehousing centers, AUX has built a highly coordinated production and supply chain system, ensuring stable product availability and providing robust manufacturing capacity to support the continued rapid growth of its European business.
Against the backdrop of global climate change and increasingly frequent extreme heat events, AUX remains committed to a customer-centric global strategy. Through technological innovation that addresses real user needs, localized services that enhance the customer experience, and an integrated global supply chain that ensures reliable delivery, the company has achieved remarkable growth across the European market—demonstrating the innovation, manufacturing excellence, and commitment of Chinese brands on the global stage.
Looking ahead, AUX will continue to deepen its global presence by delivering smarter, more energy-efficient air comfort solutions through continuous technological innovation, localized operations and a resilient global supply chain. The company will continue expanding its global footprint while advancing its vision of becoming a global leader in intelligent air conditioning solutions.
